I'm the founder of the Photography Business Accelerator, Perfecting Portraits, Beginner Bootcamp and the author of the book, the Art of Pricing for Family Photographers.
I’ve spent the last 9 years as a portrait photographer in my Sydney based studio, Your Life Through a Lens Photography and the last 4 years working with portrait photographers to grow profitable photography businesses. I'm an ex accountant, ex process management analyst, ex investment banker with Deloitte and Citigroup - so I have a unique mix of left and right brain skills and talents :)
My greatest value is Freedom - it's why I started my businesses in the first place - and I just love that funnels and automation provide freedom and flexibility to automate so many parts of our businesses AND at the same time, give a smooth, professional experience to our clients as they get to know, like and trust us to be their photographer of choice.
My focus is now on helping photographers grow their businesses using a mix of old school offline AND the latest online strategic marketing funnels and automations. I'm also an NLP Qualified Practitioner and use magic mindset techniques to transform my students' confidence and belief in themselves, to empower them to be successful long-term photography business owners.
Having a career in finance > then learning photography > then diving deep into online marketing > then discovering the power of funnels and automation > and THEN seeing the magic of NLP processes on the mindset of myself and my students, made me realise this really IS the magic combination.
Profitability + Photography + Marketing + Funnels + Mindset = WOW.
And that's why the Photography Business Accelerator is different.
I walk my talk and I only share REAL results. This unique combination of knowledge, which I share openly and fully in the Photography Business Accelerator, has literally has changed my life into one that is extraordinary... one of freedom, flexibility and where enquiries and sales happen on autopilot, 24 hours a day.
I’m on a mission to inspire women that is IS possible to live their own version of an extraordinary life through documenting love too.
Because ultimately, documenting love is what portrait photography is all about, right?